The Secret to Elizabeth Holmes Fraud Success in Silicon Valley

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Elizabeth Holmes was a Silicon Valley darling who promised to revolutionize healthcare with a single drop of blood. Holmes raised more than $700,000,000 by deceiving investors who believed she had developed a commercially-ready portable blood analyzer. Dr. Judy Ho shares that Elizabeth Holmes is very convincing and that she played into two desires – the desire for a less expensive blood test and people’s fear of having blood drawn.

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